A Slice of Italy in Zurich: Gianni Negro’s Timeless Charm

It’s not Italy, but it might as well be. Tucked away in an industrial zone on the outskirts of Zurich is Gianni Negro’s store—a vibrant haven of Italian authenticity that feels like stepping into the heart of the Mediterranean.

The story begins in Puglia, where Gianni grew up surrounded by the rustic beauty and culinary richness of Southern Italy. Decades ago, he brought a piece of that heritage to Switzerland. Starting with just 20 square meters and a modest storage room, Gianni transformed his vision into a flourishing destination. Today, his store is a sprawling testament to Italian excellence, featuring a butchery, a bakery, and an impressive selection of handpicked goods straight from his homeland.

Walking into Gianni’s store is like entering an Italian dream. The aroma of freshly baked bread, often studded with olives, welcomes you, while shelves are lined with top-tier pecorino, parmigiano, and other iconic cheeses. On Saturdays, the intoxicating scent of baking fills the air—a tradition that keeps locals coming back week after week.

But this store isn’t just about the food. It’s about the experience. Espresso is served with a side of conversation, and Gianni’s warm demeanor makes you feel like family. His connection to his roots is unmistakable, from the fresh pomodoros perfect for a caprese salad to the handcrafted sausages, ideal for a hearty ragù. Even in the dead of winter, his produce channels the sun-soaked vibrancy of Italy.

Adding to the timeless appeal is Gianni himself. Always impeccably dressed, he carries a sense of effortless sophistication, accentuated by his most cherished accessory: his father’s Omega Seamaster. The vintage watch, with its understated elegance, is a nod to Gianni’s belief in quality and legacy—values that permeate everything he does.

Gianni Negro’s store is more than a shop—it’s a tribute to heritage, flavor, and style. For those in Zurich seeking a slice of Italy, this hidden gem is a destination not to be missed.